Services · I. Strategy & Growth
See clearly. Decide confidently. Grow deliberately.
Strategic advisory for companies that have outgrown guesswork. We bring analytical rigour and practical frameworks to your biggest decisions: growth planning, market entry, organisational design and long-term positioning.
- Engagements
- Diagnostic · Architecture · Market entry · Fractional CSO
- Fastest start
- Growth Diagnostic, 2 weeks
- Output
- The 3–5 moves that create the most value
01 — What we solve
- a.You're growing, but you're not sure you're growing in the right direction.
- b.You need to raise capital, but your story isn't clear enough for investors.
- c.You're considering a new market, but don't know the risks.
- d.Your leadership team is making decisions on instinct instead of data.
- e.You've thought about hiring a strategist, but don't know what that looks like or what it would cost.
These are the problems we solve.
02 — Engagements
Four ways to work with us.
Each engagement has a fixed scope, a timeline and a defined output. Open one to see exactly what you get.
01Growth DiagnosticYour clearest picture of where you stand and where to go next.2 weeksDetails
A 2-week deep-dive into your business that produces a clear, prioritised action plan. We analyse your market position, unit economics, competitive landscape, organisational structure and growth blockers, then hand you a roadmap with the 3–5 moves that will create the most value in the next 12 months. Every recommendation is specific to your business.
Best for
Companies feeling stuck and can't articulate why. Founders who know something needs to change but aren't sure what. Businesses preparing for a major decision: fundraise, new market, restructure or exit.
What you get
- 3 stakeholder interviews with your leadership team
- Competitive landscape analysis (5–10 direct competitors)
- Revenue model and unit economics assessment
- Organisational structure review
- 20–25 page diagnostic report with prioritised recommendations
- 90-minute strategy presentation to your leadership team
- Timeline
- 2 weeks
02Growth ArchitectureYour complete growth plan, built for execution.6–12 weeksDetails
Your full-scale growth strategy: an implementation-ready plan with financial projections, milestones and accountability measures. We work alongside your team for 6–12 weeks to design a growth system that scales. This goes deeper than the Diagnostic: we design the entire playbook and stay involved through the first phase of execution.
Best for
Companies with €1M+ revenue ready to scale to the next stage. Startups that have found product-market fit and need a structured growth plan. Businesses preparing investor materials that need the strategy to back the story.
What you get
- Full market sizing and opportunity assessment
- Customer segmentation and value proposition design
- Revenue strategy with 3-year financial model (Excel, fully editable)
- Go-to-market roadmap with quarterly milestones and KPIs
- Organisational design recommendations (team structure, roles, hiring plan)
- Monthly check-in calls for 3 months after delivery
- Timeline
- 6–12 weeks
03Market Entry StrategyShould you enter this market? And if so, how?4–8 weeksDetails
A fact-based answer to the most expensive question in business. We research the target market, analyse the competitive landscape, map regulatory requirements, model the economics, and deliver a clear go/no-go recommendation with a detailed entry plan if the answer is yes. We've done this for Romanian companies expanding into EU markets and for foreign companies evaluating Romania.
Best for
Romanian companies planning EU expansion. Foreign companies evaluating Romania. Businesses launching into new verticals where they lack domain knowledge.
What you get
- Target market sizing and segmentation
- Regulatory and compliance mapping (licences, permits, restrictions)
- Competitive intensity analysis: who's there, how they're positioned, where the gaps are
- Entry model recommendation (direct establishment, partnership, licensing, acquisition)
- Financial projections for the first 24 months
- Risk assessment with specific mitigation strategies
- Timeline
- 4–8 weeks
04Fractional CSOSenior strategic leadership, without the full-time hire.6–12 monthsDetails
Not every company needs a full-time Chief Strategy Officer, but every ambitious company needs strategic thinking at the leadership table. As your Fractional CSO, Paul or a senior consultant works alongside your team 2–4 days per month: attending leadership meetings, stress-testing major decisions, facilitating strategic planning, and holding the team accountable to long-term goals.
Best for
Companies with €2M+ revenue that don't need, or can't afford, a full-time CSO. Founder-led businesses where the CEO needs a strategic thinking partner. Companies going through transitions: new markets, new products, post-funding growth.
What you get
- 2–4 days per month of senior strategic advisory
- Attendance at monthly leadership or board meetings
- Quarterly strategic review and plan updates
- On-call access for critical decisions between sessions
- Annual strategic planning facilitation session
- Timeline
- 6–12 months (minimum 6)
03 — How we work
Strategy isn't a document. It's a discipline.
Every strategy engagement follows the same five steps, regardless of size or scope.
- 1
Understand the business deeply.
Through real conversation with the people who know it best, not a questionnaire. What does the data say? What does the team believe? Where do those two diverge?
- 2
Analyse with rigour.
Market research, competitive benchmarking, financial modelling, customer data. We build the factual foundation before forming any opinions.
- 3
Find the 3–5 moves that matter.
Not 20 recommendations. Not a 100-page report. The few things that create the most value.
- 4
Plan the implementation.
Clear milestones, owners and timelines. Every recommendation comes with a "how".
- 5
Stay involved.
We check in, adjust, and hold the plan accountable. If it can't survive contact with reality, it's not a strategy, it's a decoration.
04 — Who this is for
Four situations we see most often.
Founders who feel stuck and can't articulate why.
You've built something real, but growth has slowed. You're not sure if it's the market, the product, the team or the strategy. You need someone outside your building to look at it clearly.
CEOs preparing their business for investment.
Investors don't just evaluate your numbers; they evaluate your thinking. A diagnostic or architecture engagement gives you the strategic narrative and financial model that make your investment case.
Companies with €1–10M revenue that have outgrown founder-led decisions.
The instincts that got you to €1M won't get you to €10M. You need frameworks, data and a plan that doesn't live entirely inside the founder's head.
Boards and leadership teams that need an outside view.
Sometimes the most valuable thing a consultant brings isn't a framework. It's the ability to say what nobody inside the company will say.
Every great company needs a great strategy. Let's build yours.
Book a free 30-minute strategy session. We'll discuss your situation, identify the engagement that fits, and give you honest advice, whether or not you work with us.