The Challenge
MAST Consult identified a gap in the Romanian beauty and wellness market: salon owners were managing appointments, client records, inventory, and staff scheduling using a combination of notebooks, WhatsApp messages, and spreadsheets. The existing salon management software options were either too expensive, not localized for Romania, or poorly designed. We decided to design and build ASESOR as a proof of concept for strategy-driven software development.
What We Did
We started where a consulting firm should start — with the market, not the code.
We conducted a cost and pricing analysis for the Romanian SaaS market, mapping what salon owners were willing to pay and what competing solutions charged. This informed the entire product strategy.
We defined the brand identity: black and green (#0A0A0A + #2D8C3C), tagline 'Ordine. Claritate. Control.' — chosen to communicate professionalism and structure to an audience that often feels overwhelmed by operational chaos.
We designed 12 core features based on actual salon owner workflows — not what software engineers think salons need, but what salon owners told us they struggle with.
We created a comprehensive v0 prompt guide (47 pages) that translated the product vision into technical specifications clear enough for any development team to execute.
The Outcome
ASESOR exists as a fully specified product with brand identity, market positioning, pricing strategy, feature architecture, and development-ready specifications. The 47-page v0 prompt guide serves as both a product blueprint and a demonstration of what 'strategy-driven software development' looks like in practice.
What Made This Interesting
Most dev shops would have started with wireframes. We started with a pricing analysis. Most consultants would have delivered a strategy document. We delivered a buildable product. ASESOR represents the trifecta in miniature: we identified the market opportunity (strategy), designed a product to capture it (technology), and mapped the funding options to build it (capital). It's the MAST methodology applied to a single project.